President's Council On Sustainable Development
Atlanta November 20, 1997
The President's Council on Sustainable Development final meeting
of 1997 was convened on November 20 at the Georgia Institute of Technology in
Atlanta. The meeting began with a report from representatives from breakout
groups established as part of the Community Forum on Quality of Life and
Climate Change. This Forum brought together over 200 people from the
Atlanta community to explore connections between their quality of life concerns
and climate change. The Forum was organized and sponsored by PCSD in
conjunction with several regional non-governmental organizations and was
conducted on November 19th. The findings and results the breakout group
sessions of the Community Forum are provided below.
Immediately following the report on the Community Forum, the
Council heard several presentations on technology and climate change, sources
of greenhouse gas emissions, and technological feasibility. Additionally,
experts from the four primary energy consuming sectors (buildings,
transportation, industry, and power generation/distribution) discussed specific
recommendations for technological approaches to climate change within those
sectors. A summary of these presentations is provided below.
II. Opening Remarks
Council Co-Chairs Jonathan Lash and Ray Anderson welcomed the
Council Members and public and facilitated introductions. Mr. Lash discussed
the Council rationale for holding its meeting in Atlanta and noted the
importance of getting outside of Washington D.C. to listen, learn, gather and
exchange ideas, seek participation, and to encourage discussion, debate, and
creative problem solving in the communities that the Council visits. He also
thanked the various people involved in making the meeting a success.
Ray Anderson discussed the Council's focused for this meeting is
global climate change. He stated the Council hopes to increase public awareness
of the issue that is of monumental importance to the world and the human race.
Mr. Anderson noted that the Council hopes to establish local connections and
make the climate change issue real for the people of the Atlanta region. Mr.
Anderson also thanked the many co-sponsors of the event.
III. Community Forum On Quality of Life
and Climate Change
The Community Forum was organized in conjunction with Atlanta
Regional Commission, Community Foundation for Greater Atlanta, Emory University
Center for Ethics, Fulton County Commissioner's Office, Georgia Institute of
Technology, The Georgia Conservancy, Interface, The Natural Step-Atlanta,
Southface Energy Institute, and the Turner Foundation. The forum was held
during the evening proceeding the Council Meeting.
The forum consisted of two parts: speaker presentations on the
science, impacts, economics and technology of climate change; and the sources
of greenhouse gases and community Discussion Groups examining quality of life
issues and their relationship to climate change. The purpose of the Forum was
to make climate change real to the people in the Atlanta community; connect
current quality of life concerns to climate change issues; and to explore
connections between solutions to quality of life concerns and climate concerns.
Over 200 people from the Atlanta community participated in four
breakout groups: Learning and Information, Work Life and Economy, Outdoors and
Recreation, Home and Family Life. The breakout groups focused on three
questions: (1) What are the most important quality of life issues affecting the
Atlanta region? (2) Are any related to climate change? If so, which ones and
how are they related? (3) Can solutions be devised that solve multiple quality
of life problems and address climate change at the same time?
Overall, the community break-out sessions went well. There was
much to talk about and it was clear that the two hours allotted was not enough.
A longer time period devoted to the discussions would have taken the groups
further. In the future, such an exercise would be more useful in a half or full
Initially, drawing linkages to climate change was a bit
challenging, but as the groups got going it became easier to see the linkages
between the issues they identified and climate change. As they began to see the
interrelationships among their issues of concern and climate change, it became
easier to come up with solutions that would solve several quality of life
issues and climate change simultaneously.
In answering the first question, "What are the most important
quality of life issues facing you today," common issues surfaced
from all four groups, despite the different categories. The following issues
were mentioned as of primary concern in at least two groups: land use, urban
sprawl, availability and access to jobs, preservation of open space, traffic
congestion, lack of transportation alternatives, air quality, need for urban
An example of linkages participants recognized between quality
of life issues and climate change is the connection of urban sprawl to climate
change to loss of carbon sequestration ability as result of the loss of green
space, and that sprawl necessitates increase emissions from increased vehicle
An example of a solution participants developed which would
solve multiple problems was improving the quality and safety of urban schools
to eliminate one of the driving forces for sprawl as families often move to the
suburbs in search of safer and better schools.
2. Home and Family Life Breakout Session
Dennis Creech, Executive Director of Southface Energy Institute,
made the presentation for the Home and Family Life Breakout Group. This group
focused on "values." Specifically, the group looked at how changing of the
values of everyday life would impact climate change.
Main themes emerging from discussion:
- The group felt there was a lack of spiritual connection and
connection with the community, people do not walk their dogs, the children
cannot ride their bikes in the neighborhood, neighbors do not know each
- Racism is another issue that can be related to climate
change, the quality of the schools is mixed and this is one of the driving
forces for sprawl, or the flight to the suburbs.
- The group also felt that some sort of "Dream Team" for
sustainability is needed, a group of role models for people to look up to and
follow their lead.
Quality of life issues of concern or importance identified by
The group discussed linkages of access to commercial amenities
and services, quality of urban schools in the cities is poor, sprawl, and
increased drives to climate change. Solutions identified by the group to
these problems included:
- construction of energy and resource-efficient homes
- unnecessary real estate development and declining open or
- water quality
- public transportation
- low crime/safe neighborhoods
- access to quality health care, day care and elder care
- space for community gardens
- good community design
- role models
- message of values given by way we live
- changing relationship to nature
- access to amenities and services, good schools
- Transportation: Increase public transit, decrease driving,
and realization that mass transit is not the only answer.
- Zoning: Innovative zoning for mixed-use development to
decrease the need for transportation.
- Increase Fuel Efficiency: establish fuel efficiencies and
develop renewable energy sources for our transportation system.
- Buildings: Enforce compliance with the energy codes required
- Provide Incentives for Efficiency: Instead of taxing
productive activities (savings, investment) and emphasis should be on taxing
the activities that need to be stopped (pollution). E.g.: carbon tax or
3. Outdoors and Recreation Breakout
Jackie Ward, Southern Organizing Committee for Economic and
Social Justice, reported the findings of the Outdoors and Recreation
Group. General themes addressed by the groups included: land use policy,
citizen participation and political will. The quality of life issues identified
by this group included:
- air quality
- clean air and water
- toxic waste site cleanups
- fishing and hiking
- degradation/multiple uses of resource
- loss of Trees
- safety and on-street bicycle lanes
- limited access to recreation
- lack of time for recreation
- urban Sprawl
- hunting and wildlife management
- wildlife corridors
- shortage of organized sports facilities
- recreational space
- alleviation of flood plains
- need for sidewalks
Additionally, the group identified the following additional
Solutions envisioned to deal with the key concerns included:
- Automobile dependency - affects the availability of green
space, trails for hiking and biking, courts for recreation, results in
increased CO2 emissions and poor air quality. Influenced by single occupancy
vehicle use, infrastructure and political will.
- Loss of trees regionally (and globally) contributes to
climate change, poor air quality, and is affected by urban sprawl, denser
development patterns, and political will. Climate change also threatens the
continuity and character of regional forests.
- Urban sprawl results in destruction of wildlife area, a
lesser amount of green space, increased travel distances , flash-flooding and
erosion, infrastructure problems. It is affected by comprehensive planning and
political will. Affects climate change through loss of carbon sinks (plant
life) and increased emission resulting from the increased travel.
4. Learning and Information
Breakout Session Report
- In planning and decision-making processes, we should refocus
on: what our principles and values are, our relationship to the rest of the
world, stewardship, address stress, and better education: intermingling
teachers and business, participatory partnerships and role reversals.
- Urban sprawl can be combated through consolidated metro-wide
government bodies. A first step can be to combine parks and recreation
authorities, then add other agencies, encourage and ensure use of non fossil
fuels for automobiles, build bikeways, encourage public transportation as not
just public good (less cars) but good for the individual as it allows increased
time for reading, working or sleeping while getting from place to place that is
not possible while driving (drivers need to focus on driving only).
- Rethinking urban design. More green space: this will sustain
wildlife, and reforestation will reduce storm water runoff and erosion,
concentrated development, rewrite zoning ordinances, alternative means of
- Improve citizen participation in planning and design of
outdoor recreation areas.
- Educate general public and policy makers on pervasive
impacts of climate change on humans such as: increased mortality and illness,
less opportunity for outdoor activity due to heat stress and air pollution,
depletion of the ozone layer results in increased UV ray penetration of the
atmosphere, causing increased incidence of skin cancer, which also limits
people's activities. People need to know exposure limits.
Gail Marshall of the Douglas County Public School System,
reported the findings of the Learning and Information Group. This session
looked at educational pieces as underpinning and possibly being some of the
barriers to see how there could be an integration with climate change. This
group divided their learning and information concerns into four major sections:
(1) The term "education" must be expanded to address all types and ages of
individuals in society; (2) Educational efforts need to relate to real world
problems and issues; (3) The costs of education; and (4) Ecological literacy
and social issues
The group felt that progress ultimately comes down to the
individual level. The individual has to realize that they are connected to the
whole picture and that the decisions they make do make a difference. People
need to know that climate change is not someone else's problem, but everyone's.
Specific solutions developed by this group include:
- Expanding the term "education" must to address the needs of
types of individuals in our society.
- Direct educational efforts need to relate to real world
problems and issues.
- Reduce costs of education.
- Improve education resources
- Teach ecological literacy and familiarity with social
5. Work Life Breakout Session Report
Helen Tapp, Executive Director of the Atlanta Regional Business
Coalition made the presentation for the Work Life and Economy Breakout
Group. This group was the largest of all groups with over 50
participants. This group felt strongly about the need to rethink the way land
is used, the way people move around, the way individuals and communities make
decisions, and how to balance and broaden community goals with individual
The most important issues to the participants were: land use and
development patterns, availability and access to jobs, lack of public funding
for alternative transportation modes, urban sprawl, preservation of open green
space, trees, and urban aesthetics, and government fragmentation.
Recommendations developed by the group include:
- Land use and development patterns - remove government
policies that impede mixed-use development and clustering around transportation
facilities, impact fees, require federal government offices to be on transit
routes, tax incentives for historic preservation.
- Public funding for alternative transportation modes - user
fees, heavy taxation, subsidies of alternative modes.
- Urban sprawl -establish financial incentives to rural and
urban area jobs, create "eco-sound" businesses, consider transportation when
building office space, use brownfields for development instead of "new" land,
transferable development rights, emphasize community re-development.
- Government fragmentation - multi-jurisdictional solutions,
urban growth boundaries, regional government consolidation, better
communication to increase awareness of constituents.
IV. Summary of Speaker
1. Dr. Cory Berish, U.S. EPA Region IV
(The Southeastern United States)
In his presentation about sources of greenhouse gas emissions,
Dr. Cory Berish said in order to achieve global consensus on climate change,
greenhouse gas emissions must be reduced efficiently across the globe. Emission
reduction solutions require tracking emission outputs by sector and location.
Dr. Berish presented information on emissions growth and sources in the region.
The Southeast region's energy consumption growth was 23%, higher than the
average for the United States, 14.7%. Regional emissions come primarily from
industrial sources (36%) and transportation (28%) [residential (21%) and
commercial sources (15%)]. He presented the five industries which emit the most
and where they were located in the region, and also noted that methane
emissions from livestock were another source of emissions. Total vehicle miles
traveled is increasing in the US, (41%) and even more so in the region (47%).
To determine how to achieve the "biggest bang for your buck," Dr. Berish felt
that the main agenda for local or global emission reduction programs should be
based upon what makes sense, given a variety of considerations, and what is
cost effective. His main concern is not the quantity of emissions, but what can
be done to reduce emissions that makes sense and puts money back into the
2. Dr. Amory Lovins, Vice President,
Director of Research, Rocky Mountain Institute
Dr. Lovins, climate and efficiency efforts are a good business
opportunity where people make money by using energy in a way that saves money.
Dr. Lovins believes the greatest opportunities may lie in less conventional
technical opportunities. These methods often work better and cost less.
Furthermore, he feels efficiency is an expanding resource. When moving towards
efficiency, the process occurs in several steps. The initial level of
efficiency may be achieved fairly easily at low cost. Achieving the second
level requires more effort and comes at a greater cost. The results of the
extra efforts in the end produce greater savings. Dr. Lovins felt efficiency
optimizations that work on the whole system are the most beneficial and often
produce a better final product.
At the end of Dr. Lovins' presentation, he answered questions
regarding battery and auto industry technologies and the relationship between
material flows and location methods. He also clarified the message people
should receive and what recommendations people could act upon in terms of
3. Kent Fickett, Senior Vice President,
U.S. Generating Company
In his presentation on power generation and utilities, Kent
Fickett said that the challenge is to rebuild the entire industry from the
light bulb to the power plant. Today, the cost of renewable energy is
declining, but the cost is still above current methods. Despite initial costs,
Mr. Fickett believes that new technology may reduce greenhouse gas emissions by
90%. Greenhouse gas emission reductions call for the creation of win/win
situations, market-based incentives, paying the real price of power, and for
research and development. Rebuilding the industry calls for overcoming the
barriers of converting old capital to cleaner, more efficient new capital
After his presentation, Mr. Fickett answered questions regarding
the correlation between climate change, air quality, new fuels, and NOx
emissions. He also gave suggestions on what to do with an old inefficient
coal-fire-powerplants such as reducing NOx, SOx, heavy metals, and toxins at
the back end of the process.
4. Susan Maxman, Past President,
American Institute of Architects
In her presentation on the development of energy efficient or
"green buildings," Susan Maxman presented several obstacles that need to be
overcome. She first called for the re-education of city-planning commissioners
to impress upon them that single zoning is no longer relevant, that urban
sprawl needs to stop, and that farmland needs to be preserved. Second, she felt
that the cost of new infrastructure and roads must be included in the price of
a new building when comparing the cost to remodeling existing buildings.
Additionally, Ms. Maxman said the education of architects needs revision so
that they understand that in addition to style their buildings must be designed
to maximize energy efficiency and respond to climate considerations. New
designs may take advantage of daylight and building siting which generate other
benefits such as production improvements and a nicer atmosphere. She believes
that energy efficient buildings become a possibility as people accept new ideas
and learn about energy efficient practices.
After her presentation, Susan Maxman addressed the issue of
property contamination and land re-use. She also responded to the statements
concerning brownfields and reinvesting capital and operating budgets of
buildings to enable spending in efficiency improvements.
5. Dr. Dan Sperling, Director,
Institute for Transportation Studies, University of California, Davis
Dr. Sperling believes that the potential for energy savings
through innovation in the transportation sector is enormous. Over the years
there have been dramatic improvements in vehicle fuel efficiency, but the
efficiency improvements have not produced net energy savings because new
vehicles are heavier, larger, and more powerful. As a result, Dr. Sperling said
that the current market will continue to lead to the greater use of these large
vehicles if the government does not get involved and provide incentives. To
develop real efficiency savings, he said strong government research and
development focusing on long term technology is a must. He also called for
encouraging diversity and experimentation, determining how people will respond
to new methods and vehicle types, allowing trading of fuel economy credits,
creating government initiative and leadership, and assisting with rapidly
industrializing countries to create energy savings in the transportation
industry. Finally Dr. Sperling believes, to capture the potential in the
transportation sector, policy strategies require flexibility, experimentation,
and the harnessing of market forces.
6. Bob Purcell, Leader of the
Advanced Technology Vehicle Group for General Motors
According to Bob Purcell, bringing new technology to the
marketplace is not a casual undertaking. When looking at new products, business
calls for technical feasibility and for commercial viability. Once business
accepts a product, Mr. Purcell believes that product promotion requires seeing
your business the way the customer and the investor sees it and then getting
the cost of the product down as a function of design and volume.
Looking at the transportation industry, Mr. Purcell stated three
basic development paths for new technology exist: advanced combustion, advanced
electric drive, and light weight components and structures. He also said that
General Motors already has battery powered electric vehicles which are
available to test-drive outside the meeting hall. They are the EV1, an electric
vehicle designed for the personal use market, and the S10 electric pickup truck
designed for the fleet market.
7. Question and Answer Session for Bob Purcell and Dan Sperling
After their presentations, Mr. Purcell and Dr. Sperling
responded to comments stating that policy needs to allow the business community
to be creative with technology and that solutions need to be system based. They
also responded to questions regarding the need to reach the root of the
problems rather than just more efficient cars, accelerated scrappage rebates,
and how the automobile industry will do its share to reduce to 1990 emission
levels in 2010.
8. Dr. Neal Elliot, Senior Associate and
Independent Program Director, American Council for Energy Efficient Economy
Dr. Elliot explained how industry consumes energy but produces
products that allow people to make changes in the global climate strategy. He
said that energy efficiency is about making money and most of the energy used
in industry is from the process of making products. Consequently he feels that
working on small scale items is not going to be beneficial, but the key is
working on technologies centered around the production process. The large scale
efficiency efforts will maximize benefits to the company and to the economy
while improving profits. Dr. Elliot said to make technology feasible for
industry, policy should encourage innovation, research, and development;
promote technology education in the workplace; and give industry the
opportunity to make it easier to do the right thing.
9. David Buzzelli, Vice President
and Corporate Director, Environment, Health and Safety, Public Affairs
and Information Systems, Dow Chemical Company
In his presentation, Mr. Buzzelli said the proper response to
climate change issues is to stimulate new technology and innovation. People
need to be given alternatives and methods to become efficient instead of a
guilty conscience. Economics plays an important role in this task. Mr. Buzzelli
believes that government funding at the fundamental science level may push some
innovation because it is hard to get industry behind a target with little
scientific backing. Furthermore, innovation needs to come from the people, but
the average person is not fully educated about climate change. He believes to
effectively respond to climate change, conversation and debate needs to take
place which will spur people to think and to act.
10. Question, Comment, and Answer Session with Dave Buzzelli and
After their presentations, Mr. Buzzelli and Mr. Elliot responded
to questions regarding business motivation for new market opportunities, the
financial service industry, and joint implementation between large
manufacturers and their networks.
V. Closing Remarks by Katie
McGinty, Council on Environmental Quality
Ms. McGinty stated that the Council on Environmental Quality's
work is moving forward with new and promising avenues including the brownfield
initiatives, the American Heritage Rivers Initiative, and initiatives to
re-invent our understanding of our forest resources. She said that the Council
of Environmental Quality invites strong participation from the President's
Council on Sustainable Development in helping to design a tax technology
incentive package to further its work on improving the environment and the