Youth Violence NBC PSA Campaign Rollout Event

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Remarks By The President At Youth Violence NBC PSA Campaign Rollout Event

THE WHITE HOUSE
Office of the Press Secretary
(Presidential Hall)

For Immediate Release

Friday, October 15, 1999

REMARKS BY THE PRESIDENT
AT YOUTH VIOLENCE NBC PSA CAMPAIGN ROLLOUT EVENT

1:45 P.M. EDT

THE PRESIDENT: Thank you very much Epatha; welcome back to the White House. She was here back in February, again trying to help children, when we unveiled the PSA to help our children get the health care they need. So she is becoming the federal government's number one volunteer for America's children and we're grateful for her. (Applause.)

I think she knows that if she and the rest of us could do enough for our children in a preventive and preparatory way, we'd put a lot of police officers and actors playing police officers out of work -- (laughter) -- because we wouldn't have nearly as much trouble. I thank you so much.

Attorney General Reno and Secretary Shalala, thank you both for your commitment to helping our children and to unifying our government's resources -- not having a lot of little, indistinct programs that are separate, one from another.

I want to thank all of those who are here supporting this campaign. Thank you, Dr. Roz Weinman, from NBC. Thank you for everything you've done. I want to thank the ADL National Director, Abraham Foxman, the Human Rights Committee's Executive Director, Elizabeth Birch; the people from LaRasa and all the other groups that have supported this endeavor.

I'd also like to acknowledge the young people behind me. They're from Eastern High School in Washington, D.C., and they are actively and personally working to prevent youth violence. They are the symbols of the people we are trying to empower with this public service campaign and we ought to give them a hand. (Applause.)

Six months ago next week we will observe the half-year anniversary of the tragedy at Littleton, Colorado. As awful as it was, we all know it was not an isolated event. We have seen since, and we saw before -- in a string of violent incidents at school, and in the fact that 13 young people lose their lives every single day to gunshots, in ones and twos -- that our children, notwithstanding the fact that we have the lowest crime rate in 26 years and a dramatic drop in the murder rate, are still subject to a nation that is too dangerous, and can be made safer.

That is why we have asked every sector of our society to get involved in the search for solutions to youth violence, to hatred, to the absence of the control, to environmental and cultural factors that need to be dealt with. We've asked people to help at home and school, in Hollywood and in the heartland, in our state capitals and in the nation's capital.

In August, we helped launch the National Campaign Against Youth Violence, to pull together commitments from people and organizations from all different walks of life. Although this new campaign is not even two months old, it has already made a remarkable start. Over the coming months, it will roll out a major media campaign, begin supporting anti-violence concerts and town hall meetings, in-school and after-school programs and sponsor a city-by-city effort to shine a spotlight on the local initiatives that are producing the most promising results.

The Executive Director of this national campaign, Jeff Bleich is here with us today. I introduced him when we named him but, I want to thank you again for your great work. (Applause.)

Today we are pleased and grateful that NBC is making its own commitment to protect our children from youth violence. As part of it's "The More You Know" campaign, NBC has created a series of ads that speak to parents and children about how families can help to stop violence and hate before they start. I would like to now stop and show one of these ads, which features Epatha and here "Law and Order" colleague, Angie Harmon. So could we show the ad.

(The PSA was shown.) (Applause.)

THE PRESIDENT: Thank you, thank you, and thank you. (Laughter.)

This ad, and others like it, will be seen by millions of viewers every day. In clear and powerful terms, they will convey the message that stopping violence and intolerance begins at home. They say if you're a parent, you owe it to your children to sit down with them, to draw them out, to give them a comfortable opportunity to express their fears, to give you early warning if there's a problem you need to address.

The thing I like best about it is the message I think every parent ought to try to give every child: if you've done something wrong, tell me. It's okay. It's not the end of the world. Before it gets too bad, tell me.

As you saw, these ads also provide an 800 number and a web address, so viewers can immediately get the best advice from national organizations which deal with these issues every day.

I look forward to continuing to build on the progress that NBC, its national partners, and the fine actors who appear in this campaign have started. It's a wonderful example of what you can accomplish, with the power of television, to send out positive messages to parents and children alike.

I also want to emphasize that we are going to change the way we in the federal government do our part, along the lines that the two Cabinet members here have long advocated. Youth violence has many origins, and so many facets. Not just one, but many of our Cabinet agencies are working to provide solutions. And they should be. They get contacted by people all over the country. Today, I had this year and last year's winner of the Points of Light Award in the White House for pictures. And an enormous percentage of these national winners were people who were involved in trying to keep our kids out of trouble, and give them good things to do.

So we see responses ranging from community policing to mental health to after-school programs to job opportunities. To respond to what Donna and Janet have talked to me about for years -- Janet sent me another memo just a couple of weeks ago about how we've got to get the government to work together on this -- we are creating a new Youth Violence Council. The job of the Council will be to coordinate, accelerate and amplify all the anti-violence efforts now coming out of our Cabinet agencies, so that they will work together, not at cross purposes; they will waste less money and make the money they have go further; and they will touch more children's lives.

So I want to thank you, Madame Attorney General and you, Secretary Shalala for your suggestion, and we will do this.

I also want to say again that it is my strong conviction that preventing youth violence requires Congress to do more. It has been six months since Littleton now. Congress has had more than ample time to analyze and act on the elements of this problem. They have had more than enough time to recognize that one of the biggest problems of intentional and accidental violence against our children is the appalling ease with which young people can gain access to guns.

And, yet, after a very encouraging vote in the Senate last May -- when the Vice President was able to break a tie and pass legislation that makes a lot of sense, among other things closing the Brady background check loophole that didn't apply to gun shows and flea market gun sales -- there has been no action, because the leadership has done nothing but delay.

So, again, I say to the Republican leadership, I know this is a tough issue for you; I know that nobody likes to make the NRA mad looking towards the next election. But we -- when I went to the American people in 1992 and I said, let's adopt the Brady Bill and lets ban assault weapons, and I told all the hunters in my home state -- which is about half the people that breathe down there, me among them -- (laughter) -- I said, look, I'm telling you this will not affect hunting, this will not affect sporting events, it will make our country a safer place. It was an argument no one knew. It's not an argument anymore, we have the results.

The Brady Bill has kept 400,000 people who had criminal records or otherwise should not have had handguns from getting them, and we have the lowest crime rate in 26 years. This is not an argument anymore, there is evidence. And we now know that a lot of people who shouldn't get these guns know they can go get them at a gun show or an urban flea market because there is no background check. There are loopholes in the assault weapons ban in terms of the importation of inappropriately sized magazines, of ammunition clips and other problems that we ought to address. So I would say again, the time to act is now. The country overwhelmingly supports this.

I want to give the House a pat on the back, again, for passing a decent patients' bill of rights last week. They had to break the strangle-hold of an interest group that had the allegiance of their leadership. They have to do it again. But if they do it, they'll feel real good about it, just like they did last week. (Laughter.) You know, this is another one of those issues, it's not a particularly partisan issue, except in Washington, D.C. And we need to get free of all that and think about these kids.

I feel the same way about the hate crimes legislation. Since I first proposed the hate crimes bill -- believe it or not, hundreds of Americans, like young Matthew Shepard in Wyoming or James Byrd in Texas, have been killed or injured simply because of who they are -- because of their race, their faith, because they're gay. And I think this is important for America and important for our leadership at home and around the world.

What do I spend my time on around the world? If I'm trying to deal with peace in Ireland, what am I trying to do? Get people over their religious -- if we try to make peace and avoid another Rwanda in Africa, what are we trying to do? Get people of different tribes not to kill each other.

If we're trying to make peace in Kosovo and Bosnia, what are we trying to do? Trying to get people over their ethnic and religious hatreds. And on and on and on. This is a deep thing in the human psyche that has been with us since the dawn of time. And of course the most stunning example of all is the struggle we are still making to harmonize and reconcile the people of the Middle East, in the very heart of the place that gave birth to all three of the worlds great religions that hold there is one creator, God.

Now, when America is a force in all these places but at home, you have to read that a guy that hates people that aren't just like him shoots a bunch of kids at a Jewish community center and then drives around and kills a Filipino post man working for the Federal Government -- he got a two-for -- the guy was an Asian and a federal government employee. And you read there is a guy that belongs to something in the middle west that he called a church -- even though they don't believe in God, they believe in the supremacy of white people -- and he shoots a fine young man who was a basketball coach at Northwestern and then toodles down the road again and kills a young Korean Christian coming out of his church; and you see all these things happening.

It seems to me very hard to make the case that America, for our own sanity and our own humanity, and for what we owe to the rest of the world, should not pass strong hate crimes legislation and do it without delay this year. (Applause.)

So again let me say to every proposal someone can raise the objection this will not solve every problem. If we did that no one would ever do anything constructive. That's like saying if you decided to go on a diet and you stay on it three days you won't lose the 20 pounds you want to lose. That's like saying, don't do this because even though you should do this, even when you do it there are three other things you can do.

I mean, all these arguments don't make any sense. Look, I'm proud of the fact that I had the chance to be President when Americans believed we could lower crime again, and where we have a 26-year low in the crime rate. But we have the highest murder rate of any civilized country in the world, still. The rate of accidental deaths of children by gunshots is nine times higher than the rate of the next 25 industrial economies combined.

What I'm trying to do with this PSA is to mobilize the American people to save our children, so the next President can say America is the safest big country in the world. Why don't we have a big goal here? It's nice to say that we've got the lowest crime rate in 26 years; maybe by the time I leave office we can say it's the lowest in 30 years. Maybe we'll really be chugging along here.

But don't you want to really be able to say, every time you look at a young person like this fine young boy here, in this beautiful red sweater -- (laughter) -- that this child should grow up in the safest big country on the face of the Earth? Let's have a goal worth fighting for, for our children. And let's mobilize people to do what can be done now, in their families, and let's have nobody run and hide from the responsibility we all have to give that gift to our children in the new millennium.

Thank you very much. (Applause.)

END 2:04 P.M. EDT

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