July 9, 1998


"Parents, the media, athletes, the government -- all of us must fulfill our obligation to protect our children from drugs. Butnothing we do will make a bit of difference unless young people also take responsibility for themselves. No one is too young tounderstand that drugs are wrong. No one is too immature to take responsibility and say no to drugs. We will do everything we can tohelp you -- but in the end, it is up to you. You can use drugs and risk your life, or you can reject drugs and reach for your dreams. As thead we saw today said: 'Any Questions?'"

-President Bill Clinton
July 9, 1998

Today, President Clinton travels to Atlanta, where he is joined by by Atternery General Janet Reno, Secretary of Health and HumanServices Donna Shalala, Director of the Office of National Drug Control Policy General Barry McCaffrey, and a bipartisandelegation from Congress in launching the nationwide expansion of the largest ever national media campaign to target youthdrug use and educate young people and their parents about the dangers of drug use.

The Largest Targeted Effort Ever To Teach Youth About Drugs. The President's Anti-Drug Media Campaign isdesigned to use the full power of the mass media to change youth attitudes toward drugs. This Campaign is designed to letteens know -- when they turn on the television, listen to the radio, or access the Internet -- that drugs are dangerous, wrong, andcan kill you. Today's announcement will be reinforced by:

A Partnership With The Private Sector. The Campaign is more than just a series of advertisements. It is coupled with apublic-private partnership that will generate a wide range of coordinated anti-drug activities with schools, civic organizations,community anti-drug coalitions and others. The Campaign is also challenging media outlets to match, on a dollar for dollarbasis, the efforts put forth by the Campaign with time for youth drug prevention programming or related pro-bono ads.

Building On A Record Of Accomplishment. The President has made drug interdiction and prevention a top priorityduring his term in office, including:

July 1998

July 31, 1998

July 30, 1998

July 29, 1998

July 28, 1998

July 27, 1998

July 24, 1998

July 23, 1998

July 22, 1998

July 21, 1998

July 20, 1998

July 17, 1998

July 16, 1998

July 15, 1998

July 14, 1998

July 13, 1998

July 10, 1998

July 9, 1998

July 8, 1998

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July 2, 1998

July 1, 1998

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